Pablo Stanley, Design Lead at InvisionApp gave an awesome talk to the backdrop of his own animations. His entertaining and refreshing presentation revealed the dos and don’t to becoming a successful designer, at Awwwards Conference San Francisco. Pablo Stanley is a Mexican designer based in San Francisco. He is the lead designer for the InVision […]

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“We build mental models of how the world works and then we apply them to new situations.” In the Decision and Choice making session, User Experience Designer and author Joe Leech talks from a user experience perspective on how to understand the psychology of decision making. All our past experiences helps us make decisions in […]

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Speaker: Jared Spool We are in an age where poor user experiences become the focus of nationwide attention. One doesn’t need to look beyond recent catastrophes, such as Apple’s iOS6 Maps, Healthcare.gov, and the demise of Blackberry’s smartphone to see the necessity of getting the experience right. Yet, what do we know about ensuring our […]

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What do an overnight 40% drop in road accidents, a night in on the sofa watching TV and a good night’s sleep have to do with digital product design? Humans only have limited mental capacity and no-one is ever operating at 100%. We are all influenced by the world around us and by how our […]

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For the longest time, making a great experience for the user was a business-strategy luxury item. A great product only had to work and ship. A great experience was a nice-to-have, not a requirement. Times have changed. The cost of delivering a product is no longer a barrier to entry. Quality is no longer a […]

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In this bluntly honest presentation—named 2014 Talk of the Year by Net Magazine, and captured live at An Event Apart Orlando Special Edition—Mike Monteiro invites you to consider your responsibilities as a designer and embrace your role as gatekeeper. — Designers have a responsibility, not only to themselves and to their clients, but also to […]

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An average abandonment rate in eCommerce is around 65–68%. Often it’s caused by ambiguous buttons, labels or copywriting as well as severe problems related to finding or understanding products as well as slow and painful checkout experience. We can’t bring the abandonment rate to 0, but we can shave off at least 10% with some […]

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Designers often complain that other people don’t know what they do. Let’s explore why this happens through the lenses of social identity theory, category theory and linguistics to help understand why it happens and what we can do about it.

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