Persona Research and Design

Building effective personas is an important part of Product Development. It is essential for companies to understand the types of customers that use their product, or could use their product. However, the personas we produce are often full of extraneous, irrelevant, and fake information, and cannot be used to create Product Development Roadmaps.

Based on their experience developing personas for lynda.com, Kristen Johansen and Jill Christ shared in the Santa Barbara UX meetup how developing authentic personas, that expose users real behaviors, motivations, and deep desires had a powerful affect on the lynda.com Product Roadmaps.