Casey Winters has helped numerous startups in scaling, giving him plenty of insight to discuss customer onboarding as the most essential part of a growth strategy. Based on his lessons learned at Grubhub and Pinterest, Casey will share how successful customer onboarding can lead to higher customer retention and what companies should optimize in order […]
Read more
User Experience and Digital Transformation Consultant Paul Boag presents and talks at Awwwards Conference London. Here he shares ten ways to encourage user-centric thinking in the organisations with which you work.
Read more
Within the observability community, there’s a saying, “nines don’t matter if users aren’t happy,” meaning that 99.999% server uptime is a pointless goal if our customers aren’t having a fast, smooth, productive experience. But how do we know if users are happy? As members of the web performance community, we’ve been thinking about the best […]
Read more
Jakob Nielsen presents his UX directions for the future: How UX roles will evolve, and how UX involvement can solve major challenges for the world.
Read more
“We build mental models of how the world works and then we apply them to new situations.” In the Decision and Choice making session, User Experience Designer and author Joe Leech talks from a user experience perspective on how to understand the psychology of decision making. All our past experiences helps us make decisions in […]
Read moreSpeaker: Jared Spool We are in an age where poor user experiences become the focus of nationwide attention. One doesn’t need to look beyond recent catastrophes, such as Apple’s iOS6 Maps, Healthcare.gov, and the demise of Blackberry’s smartphone to see the necessity of getting the experience right. Yet, what do we know about ensuring our […]
Read moreWhat do an overnight 40% drop in road accidents, a night in on the sofa watching TV and a good night’s sleep have to do with digital product design? Humans only have limited mental capacity and no-one is ever operating at 100%. We are all influenced by the world around us and by how our […]
Read moreFor the longest time, making a great experience for the user was a business-strategy luxury item. A great product only had to work and ship. A great experience was a nice-to-have, not a requirement. Times have changed. The cost of delivering a product is no longer a barrier to entry. Quality is no longer a […]
Read moreAn average abandonment rate in eCommerce is around 65–68%. Often it’s caused by ambiguous buttons, labels or copywriting as well as severe problems related to finding or understanding products as well as slow and painful checkout experience. We can’t bring the abandonment rate to 0, but we can shave off at least 10% with some […]
Read more