Product Designer at Netflix, Navin Iyengar reveals how Netflix applies experimental thinking to design using A/B testing and tells us how to design like a scientist at Awwwards Conference San Francisco. Subscribe now for the latest talks and interviews from digital design industry leaders: https://www.awwwards.com/subscribe/
Read moreSpeaker: Jared Spool We are in an age where poor user experiences become the focus of nationwide attention. One doesn’t need to look beyond recent catastrophes, such as Apple’s iOS6 Maps, Healthcare.gov, and the demise of Blackberry’s smartphone to see the necessity of getting the experience right. Yet, what do we know about ensuring our […]
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Jakob Nielsen presents his UX directions for the future: How UX roles will evolve, and how UX involvement can solve major challenges for the world.
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Presenting Research Findings: At Dropbox, our research team often uses workshops to share findings with stakeholders and bring the findings to life. We’ve found them to be very impactful. In this talk I’ll present the best practices on running these. About the speaker: Paige Bennett is a Senior Design Researcher at Dropbox, http://twitter.com/paigenomadgirl About the […]
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Design like a Scientist: A/B Testing UX at Netflix: Navin Iyengar, UX London
Read moreIn this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed.
Read moreJulie Zhuo, vice president of product design at Facebook, describes how the development of new features starts with three questions: What people problem are we solving? How do we know it’s a real problem? And how will we know if we’ve solved it? Zhuo explains how answering those fundamental questions at the outset reveals the […]
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Adrian Franks is a design director and creative strategist at IBM. At IBM he worked to design and develop the Creative Toolbox, which helps designers and product managers familiarize themselves with the various tools available to prototype and create new products.
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Screens have taken over our lives. Most people spend over eight hours a day staring at a screen, and some “technological innovators” are hoping to grab even more of your eyeball time. You have screens in your pocket, in your car, on your appliances, and maybe even on your face. Average smartphone users check their […]
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Uber started to solve a simple problem: how do you get a ride at the touch of a button? Six years and more than 2 billion trips later, Uber continues to grow in more than 450 cities in 74 countries. Uber is a different company, with a diverse set of products and the design challenges […]
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