Kristina Halvorson – Message and Medium: Better Content by Design

Message and Medium: Better Content by Design

Live at An Event Apart San Diego 2010:
Kristina Halvorson, author, Content Strategy for the Web

Designing for multichannel content delivery (mobile, anyone?) means an entirely new set of considerations and challenges for web professionals everywhere.

Unfortunately for content creators, it’s nearly impossible to predict whether their writing will maintain impact and readability across each and every platform.

But forget about the medium for a minute; it’s the message that matters most. In this hour-long presentation live at An Event Apart, Kristina Halvorson teaches you to identify your key business messages, understand how they inform your content strategy, and learn how they impact multi-channel content development and design.

An Event Apart is an intensely educational two-day learning session for passionate practitioners of standards-based web design. If you care about code as well as content, usability as well as design, An Event Apart is the conference you’ve been waiting for.

Founded by Eric Meyer and Jeffrey Zeldman, and dedicated to the proposition that the creators of great web experiences deserve a great learning experience, An Event Apart brings together twelve of the leading minds in web design for two days of non-stop inspiration and enlightenment.