Better product definition with Lean UX and Design Thinking | Jeff Gothelf | UX London

Requirements-driven product definition is a sure-fire way to get 100% of the wrong product launched. The assumptions that requirements are based on are usually not accurate enough to determine the exact solution those requirements dictate. Instead, teams should focus on creating a series of hypotheses that define potential solutions to their business problem business problem and then work together to learn which of these hypotheses are keepers and which ideas to kill.

In this session Jeff will provide an overview of how to apply the ideas behind Lean UX and Design Thinking to project definition and planning. Using a series of case studies from large companies such as Paypal, TheLadders and Sesame Street as well as a few select startups, Jeff will cover:

* How recognizing your assumptions increases the speed of finding the right solutions
* Why cross-functional, collaborative teams bring better products to market faster
* Why managing towards outcomes generates better solutions
* How a Lean UX approach, coupled with Design Thinking, brings out the entire team’s creative insights