In a world run by computer programs that make decisions or solve problems for us, can we leverage algorithms and machines to complement and augment human creative practice?
In this talk, Lysandre explains how Generative Design is reshaping the creative process within Nike Innovation; giving designers access to a tool they never had access to before, unlocking imagination and generating products with unprecedented personalised performance.
When do we start co-creating with computers?
ABOUT LYSANDRE FOLLET
Lysandre is a musician, husband, designer and innovator living and working in Portland, Oregon. Over the last five years in Nike’s Innovation Department, Lysandre has pioneered the use of Generative Design to create the cutting-edge performance products introduced at the 2016 Olympics.
As the Director of Generative Design, Lysandre leads a team of cutting-edge multidisciplinary creatives whose aim is to orchestrate the paradigm shift to Generative Design within Nike’s Innovation Design Department. Lysandre and his team focus on Nike’s future products which live at the intersection of design, digital craft and science.
When Lysandre isn’t spending time focusing on Nike’s future products, he designs and hand builds modular synthesizers, makes music, or works on his 1966 Ford Mustang.