Physical products require all design decisions to be made up front, before mass production begins. But digital products never stop evolving, extending the role of the designer and introducing new decision-making methods. One example is A/B testing, where groups of users are shown different versions of a product and their aggregate behavior is analyzed to […]
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26
Jul
The social critic Paul Goodman once wrote that “technology is a branch of moral philosophy, not of science.” His point was that decisions on how to shape the world through technology were inherently moral choices, concerned with how we ought to live. Our library UX work is no different. Our user research methods are moral […]
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