Sara Wachter-Boettcher – Design for Real Life

Closing Keynote at World IA Day Zürich, 18. Februar 2017

Abstract: The products we create can make someone’s day—or leave them feeling alienated, marginalized, hurt, or angry. It all depends on whether we design for real life: for people with complex emotions, stressed-out scenarios, or simply identities that are different from our own.
In this talk, we’ll look at real-life examples of everything from onboarding processes to conversational UIs, and see how seemingly small design and content decisions can make or break your users’ experience today—and embed systemic bias into our products for the long term. You’ll leave with both practical techniques for designing inclusive experiences, and a new lens on the ethics of information architecture.

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