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Does your AI have a female voice, like Apple’s Siri or Amazon’s Alexa? If so, does she talk like a woman? Should she? Psychologists have analyzed large bodies of text in the world and discovered that men and women use “function words,” such as pronouns, articles, and prepositions, in significantly different ways. The data consistently […]

This talk highlights the evolution of the research function at Grubhub, from the days of a small and scrappy startup to the public company you know today. When getting a business off the ground, research is typically directed towards iterative product improvement. As the company expands (different markets, customer segments, and offerings), so does the […]

Marc shares his story how their book This is Service Design Thinking lead to a software they used for their own service design projects and their consulting. Due to demand of their clients, “Smaply” became their first software startup in 2012, quickly followed by their second venture “ExperienceFellow” in 2013. In his talk, Marc will […]

Animation is a crucial part of good micro-interaction design. How an interface evolves over time, defines how we understand it. Let’s talk about how we can use motion in meaningful ways and enhance, rather than break the experience.

We are building a future of things that observe us and the environment, that learn and are trained to take decisions. A lot of them will be living with us in our homes. We will tap into the weird, awkward, and potentially ironic relationships that can emerge with an objects that knows partial, wrong or […]

The current information age is marked by people drowning in ever-increasing amounts of data. While the focus has been primarily on technical solutions—more hardware, software, and engineers — the toughest issues are fundamentally design problems. By focusing on issues like audience and the context of use, we can find more human solutions to data problems. […]

In a multi-device world where people start a task in one device and finish it on another, creating an effective and seemingless experience across devices is key not just for the user, but for business results. This talk covers the 4 dimensions that you need to get right in order to design a successful multi-screen […]