An average abandonment rate in eCommerce is around 65–68%. Often it’s caused by ambiguous buttons, labels or copywriting as well as severe problems related to finding or understanding products as well as slow and painful checkout experience. We can’t bring the abandonment rate to 0, but we can shave off at least 10% with some […]
Read moreDesigners often complain that other people don’t know what they do. Let’s explore why this happens through the lenses of social identity theory, category theory and linguistics to help understand why it happens and what we can do about it.
Read moreIn this live audio podcast Roman will tell stories with sound and music about the small innovations that solve big problems and just make life more delightful and interesting.
Read moreIn big companies, everybody – including the management board – claims that they work for the good of the customer. And nobody knows what it actually means. As a designer with several years of experience in a big tech enterprise, I want to share with you my thoughts on UX professionals’ role in shaping the […]
Read moreIn this session you will learn easy and comprehensible steps to catch the most common UI/UX problems, why they are a problem and how to fix them. This no-fluff-easy-to-comprehend-system is perfect for developers and everyone else who wants to give their user the best experience possible. NDC Conferences https://ndcsydney.com https://ndcconferences.com
Read moreWhen companies or organisations embrace User Experience (UX) and its tools, such as personas and wireframing, inevitably these activities become over-formalized into a process that favours easy costing and planning without necessarily putting the problem into context. It is easier to focus on the list of deliverables than to take time to understand what’s the […]
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“We build mental models of how the world works and then we apply them to new situations.” In the Decision and Choice making session, User Experience Designer and author Joe Leech talks from a user experience perspective on how to understand the psychology of decision making. All our past experiences helps us make decisions in […]
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Presenting Research Findings: At Dropbox, our research team often uses workshops to share findings with stakeholders and bring the findings to life. We’ve found them to be very impactful. In this talk I’ll present the best practices on running these. About the speaker: Paige Bennett is a Senior Design Researcher at Dropbox, http://twitter.com/paigenomadgirl About the […]
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Jakob Nielsen’s keynote at the Las Vegas UX Conference discussed the foundational principles of user experience that are stable decade after decade.
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