You can study all the methods of UX design, but what do you bring to your work? Adaptive Path Co-Founder Jesse James Garrett has spent more than 15 years working alongside some of the most talented designers in the world. In this talk, he shares the personal qualities that he’s seen make them successful and […]
Read more
Physical products require all design decisions to be made up front, before mass production begins. But digital products never stop evolving, extending the role of the designer and introducing new decision-making methods. One example is A/B testing, where groups of users are shown different versions of a product and their aggregate behavior is analyzed to […]
Read moreLightning Talk at World IA Day Zürich, 18. Februar 2017 Abstract: At TestingTime, I gain great insights on what type of user research methods are applied by our customers. During 2016 we observed interesting trends on how user research methods changed, especially the combination of qualitative and quantitative research. Which user research methods are popular […]
Read more