In this session you will learn easy and comprehensible steps to catch the most common UI/UX problems, why they are a problem and how to fix them. This no-fluff-easy-to-comprehend-system is perfect for developers and everyone else who wants to give their user the best experience possible. NDC Conferences https://ndcsydney.com https://ndcconferences.com

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Demystifying the UX toolbox: creating an effective framework

When companies or organisations embrace User Experience (UX) and its tools, such as personas and wireframing, inevitably these activities become over-formalized into a process that favours easy costing and planning without necessarily putting the problem into context. It is easier to focus on the list of deliverables than to take time to understand what’s the […]

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We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

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https://vimeo.com/222437833

Design has been clamoring for a seat at the table for ages. And, all of the sudden it’s happening. Designers at startups and big companies alike are increasingly being brought into leadership discussions. In my job at GV, I see designers across a broad range of companies and I’m very worried that many designers are […]

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Facebook’s “like” and “share” buttons are seen 22 billion times a day, making them some of the most-viewed design elements ever created. Margaret Gould Stewart, Facebook’s director of product design, outlines three rules for design at such a massive scale—one so big that the tiniest of tweaks can cause global outrage, but also so large […]

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Engineering a website is equal parts vision and adaptation, responding both to how users navigate the site and what new goals of the organization have emerged. Rochelle King, the senior designer at Spotify, walks us through the process of redesigning a major website, revealing best practices for navigating the relationship between designers, data, and the […]

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Showing a series of inspiring, unusual and playful products, British branding and design expert Paul Bennett explains that design doesn’t have to be about grand gestures, but can solve small, universal and overlooked problems.

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In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed.

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https://vimeo.com/240307141

You can study all the methods of UX design, but what do you bring to your work? Adaptive Path Co-Founder Jesse James Garrett has spent more than 15 years working alongside some of the most talented designers in the world. In this talk, he shares the personal qualities that he’s seen make them successful and […]

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