Physical products require all design decisions to be made up front, before mass production begins. But digital products never stop evolving, extending the role of the designer and introducing new decision-making methods. One example is A/B testing, where groups of users are shown different versions of a product and their aggregate behavior is analyzed to […]
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The social critic Paul Goodman once wrote that “technology is a branch of moral philosophy, not of science.” His point was that decisions on how to shape the world through technology were inherently moral choices, concerned with how we ought to live. Our library UX work is no different. Our user research methods are moral […]
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Frustration drives people to sign up for products in hopes of improving their lives. The space between the intolerable “before” and the ideal “after” is your project’s “improvement trajectory.” And once this is defined, it’s easier to identify key moments in the customer journey and match them to design patterns. Samuel shares strategies that help […]
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Sian describes what the Jobs to be Done (JTBD) technique is, how it can be used to design products, and presents case studies to illustrate how JTBD has been applied at Intercom. This is the story of how she spent the last 2 years using a technique called Jobs to be Done (JTBD) to research […]
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In a world run by computer programs that make decisions or solve problems for us, can we leverage algorithms and machines to complement and augment human creative practice? In this talk, Lysandre explains how Generative Design is reshaping the creative process within Nike Innovation; giving designers access to a tool they never had access to before, […]
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Uber started to solve a simple problem: how do you get a ride at the touch of a button? Six years and more than 2 billion trips later, Uber continues to grow in more than 450 cities in 74 countries. Uber is a different company, with a diverse set of products and the design challenges […]
Read moreLightning Talk at World IA Day Zürich, 18. Februar 2017 Abstract: At TestingTime, I gain great insights on what type of user research methods are applied by our customers. During 2016 we observed interesting trends on how user research methods changed, especially the combination of qualitative and quantitative research. Which user research methods are popular […]
Read moreTalk at World IA Day Zürich, 18. Februar 2017 Abstract: Every app project starts with an idea ideally coming from a real problem that needs to be solved. Apps with love has designed and developed more than 100 Apps since its founding in 2010 and is happy to share the experiences and learnings about it. […]
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Séamus Byrne was hosted by UX Lausanne 2017. —- The demand for User Experience is on the rise within companies worldwide! Despite its popularity, the discipline of UX is relatively new to the corporate scene, with its place and potential yet to be fully appreciated and realised in the corporate world. Everyday UX practitioners can […]
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