Sian describes what the Jobs to be Done (JTBD) technique is, how it can be used to design products, and presents case studies to illustrate how JTBD has been applied at Intercom. This is the story of how she spent the last 2 years using a technique called Jobs to be Done (JTBD) to research […]
Read more
In a world run by computer programs that make decisions or solve problems for us, can we leverage algorithms and machines to complement and augment human creative practice? In this talk, Lysandre explains how Generative Design is reshaping the creative process within Nike Innovation; giving designers access to a tool they never had access to before, […]
Read more
The 20th century challenge was to design a world of useful new machines. Form Followed Function. The rise of consumer culture introduced empathy and user-centric design. Form Followed Emotion. We are now entering an era of quantification and automation. Every person, place, and thing is being written about, annotated, digitised, and automated. Machines and services […]
Read more
Uber started to solve a simple problem: how do you get a ride at the touch of a button? Six years and more than 2 billion trips later, Uber continues to grow in more than 450 cities in 74 countries. Uber is a different company, with a diverse set of products and the design challenges […]
Read moreLightning Talk at World IA Day Zürich, 18. Februar 2017 Abstract: At TestingTime, I gain great insights on what type of user research methods are applied by our customers. During 2016 we observed interesting trends on how user research methods changed, especially the combination of qualitative and quantitative research. Which user research methods are popular […]
Read moreWeb apps are considered to work online only. When the Internet connection drops, the app usually stops functioning. Although in such situations we cannot enable the whole functionality, we can still let our users continue their work and thus give them good user experience. In this talk I will share design principles and implementation strategies […]
Read moreTalk at World IA Day Zürich, 18. Februar 2017 Abstract: Every app project starts with an idea ideally coming from a real problem that needs to be solved. Apps with love has designed and developed more than 100 Apps since its founding in 2010 and is happy to share the experiences and learnings about it. […]
Read moreClosing Keynote at World IA Day Zürich, 18. Februar 2017 Abstract: The products we create can make someone’s day—or leave them feeling alienated, marginalized, hurt, or angry. It all depends on whether we design for real life: for people with complex emotions, stressed-out scenarios, or simply identities that are different from our own. In this […]
Read more
A selection of continuous delivery improvements made to the Abercrombie & Fitch website in 2016
Read more
Séamus Byrne was hosted by UX Lausanne 2017. —- The demand for User Experience is on the rise within companies worldwide! Despite its popularity, the discipline of UX is relatively new to the corporate scene, with its place and potential yet to be fully appreciated and realised in the corporate world. Everyday UX practitioners can […]
Read more